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Epiroc has announced the next chapter in the ongoing Schramm integration. On December 7, 2023, Schramm incorporated the “Powered by Epiroc” moniker in its logotype. The new logotype retains the original’s colors and symbol to maintain a strong connection with the original brand. A gradual implementation of the new logotype will take place internally and externally heading into 2024.
The rebranding highlights the progress made in the Schramm integration, coming six months after Epiroc acquired key Schramm assets, including AirDrill hammers & bits, and following a series of strategic moves to facilitate the integration.
“Schramm Powered by Epiroc is a bold statement to emphasize that first, we believe in Schramm, and second, we see the strategic value of Reverse Circulation for mineral exploration. Schramm and AirDrill products enable the collection of ore body data in a highly efficient manner. The quality of the portfolio is evident, and we have assembled an excellent leadership team to usher in this new era.” said Brian Doffing, Global Vice President, OreBody Solutions.
For more information: https://www.epiroc.com/en-uk/newsroom/2023/schramm-becomes-powered-by-epiroc
